What is the experience economy? I didn’t invent the term “experience economy.” There’s a book called “The Experience Economy,” and the basic idea is that in the past, we had an economy based on commodities. Then we experienced the Industrial Revolution, and we started to focus on products. Now we’ve switched to services. And the experience economy takes it a step further. It’s not commodities. It’s not about the product or the object that you sell. It’s not even about

Yes, you! You are BRILLIANT! I don’t know if anyone has told you that lately, but you are. And it’s nothing to shrink away from or hide behind – especially with your business. Put it out there for the entire world to see. There are times we don’t see it ourselves. Why is that? Lifehack.org had an excellent blog entitled “9 Reasons You Are Brilliant But Do Not Realize,” and I loved the reasons they shared! Why? Because they’re things

Guess what? Guess what? (Yes, I’m a little excited!) I’m here to tell you that…I’ve got a NEW WEBSITE! WOOHOO!! After months of work, it’s time to officially reveal the new NettieOwens.com website! A few of you may have gotten a sneak peek at it (as it’s been live for a few weeks now) – but today’s the official unveiling! And I’m thrilled to share it with you! Why do I love it so much? Well, I love how easy it is

Are there any businesses nowadays that aren’t using video in some way, shape, or form to reach out to their clients and customers or stay connected with their employees? Probably not. Video seems to be the go-to medium. And it has so many applications that it’s truly not surprising. Brighton West is a videographer. He works with professional coaches to create videos they can use to market what they do and spread their message – and it’s all done virtually

Did you read the email subject line and think to yourself, “Taking Time to Celebrate Success??? It was just three weeks ago that I created my 2021 goals and put my action plan into place! There hasn’t been time for success yet!” And, while that may be true…the keyword is: YET! Success IS coming. It may come tomorrow or in March or November – or whenever. But it is coming. And the great thing about success is that it leaves you

This week is flying by! And I mean flying! But I’ve been checking things off of my to-do list and making strides towards this year’s goals – so I feel like it’s been an extremely productive week! And I hope it’s been the same for you! Did you have a moment to read or watch Jennifer McGinley’s interview on “What Do Businesses Need to Know Right Now”? She’s a powerhouse when it comes to PR and has some great tips for everyone. It also

We are definitely reeling from all that is happening currently. People are experiencing pandemic fatigue, as well as Zoom fatigue. And communication can sometimes be tiring. But it’s absolutely crucial to stay ahead of the curve. We’re now moving through the crisis. I always say have a plan “A” and a plan “B” and prepare. It’s like preparing an editorial calendar. You need to be asking yourself: What do you need to think about three to six months out? What

This week we have been talking all about telling stories to create relationships, and then using systems to foster those relationships. When we do these things, we create strong connections with our clients and customers and engage in meaningful conversations in order to solve their problems and meet their needs. But what about when it works? What happens when you experience an unexpected surge in demand? Yes, I’m talking about what happens if you find yourself so busy that you are

Last week, at the Battle Board workshop, it was SOOOO exciting to see people putting together plans with action steps that are going to serve them well this year. And it was even more exciting to see the glint in their eye as they realized that hitting the FINANCIAL GOALS they set for themselves CAN HAPPEN. Of course, it doesn’t happen without hard work and effort, but that was one dedicated group – and I know when I check in

If you think that storytelling is only for authors or writers, you’re wrong. Storytelling can be used to promote your brand and your business, which is why the topic is so important for business owners. And Joey Held is the perfect person to discuss what businesses need to know right now about storytelling. Why is storytelling so important? Think about how many products and services are out there now. With so many different options available, your business needs to be