Psssst! Can I share something with you? You know those “What Businesses Need to Know Right Now” interviews that have been happening for the past year? The ones with all of the great guests sharing their expertise and insight? Well, they’re all going to be available…in a BOOK!! Yes, I’m thrilled to tell you that there will soon be a book that will give you easy access to over 50 interviews from the “What Businesses Need to Know Right Now”

What led you to create your business Defy The Status Quo – and why defiant? It’s never been my style to just get in line. I had been working as a freelance writer. One day I said to myself, “You know what – there’s more to this. There’s more to me, and there’s a brand here.” I brainstormed a lot of different names, but one of the things that really hit me was that I specialize in working with B2B

Did you have a chance to check out Danielle Berman’s Tackle What’s Next? She’s helping athletes transition from the world of sports to the world of what’s next – all while using their unique skills, interests, and passions. For athletes making that transition – it’s got to be both exciting and scary. Leaving behind what you know and jumping into something new… I know for me, making the transition from professional organizer with my own successful business to coaching and establishing a

Transition is defined as the process or a period of changing from one state or condition to another. And what’s one thing we all need during times of transition? Support. Because not all transitions are easy. But where do you go for support when you’re an athlete, and you’re transitioning from the world of sports to whatever may be next? That’s where Danielle Berman, a member of the Momentum Activators Program, can help. Danielle is the founder and CEO of Tackle What’s Next – the

What do businesses need to know right now about the protests and the impact it is having on business owners? Dr. Herold is sharing what businesses need to know right now about the protests and the impact it’s having on business owners. As a black, Haitian-American, and owner of a business, he’s the perfect person to engage with in this conversation. “We thought that COVID-19 was going to be the worst of what we had to endure in 2020, and

I was always at the top of my class. Getting good grades in school was expected because my parents knew that I was capable. I remember hearing that other kids received payments for “A’s,” and I brought this idea to my parents, but they weren’t interested. The grade mattered less than doing your best. That was the expectation. Sitting in the Small Business Development Center, across from my first business coach, he asked what my close rate was. I wasn’t

Do you have five minutes? Well, 5 minutes 12 seconds – to be exact! Sure, you could answer a couple of emails or return a few phone calls, or you could get started with something that could transform your business. Because with five minutes, you can get started with the Productive Profits System. That’s right – in that short amount of time, you can watch Video #1: What’s Holding You Back From Your Next 6-Figure Income Stream. And I’ve got to ask: Do

“You’ve got to spend money to make money.” We’ve all heard this phrase. In fact, it’s thought that this phrase comes from the Roman playwright Titus Maccius Plautus, a poet and philosopher who lived from 254 BC to 184 BC. (There’s some trivia for you that will razzle-dazzle your friends!) But is it true? How do you balance cutting expenses with the customer experience? After all, Nathan Willard on “What Businesses Need to Know Right Now” shared that we’re now doing business

As a business owner, what are some of the things you saw as you went to apply for various grants and funding and loan options? The main thing that I found out from people that didn’t have their papers is that they needed their EIN number (tax ID) documented – which was something that the PPP (Paycheck Protection Program) required – and trying to call the IRS and get through wasn’t happening. Also, you had to have a business bank

I hope you had a chance to read Tuesday’s email and the “What Businesses Need to Know Right Now” interview with Nathan Willard. He discussed the experience economy, being aware of the experience you create for your customers and communicating your story. (If you missed it, you can watch the video here!) It got me thinking about some of the ways to improve the customer experience. There are certainly lots of ways to go about it – but one way is to find your