How do I know what data to use for my campaigns? The basic numbers that you want to look at year after year, fiscal year after fiscal year, are how many clients, members, or donors you’ve retained, and on average, how long you end up retaining that person for your organization – whether they’re a donor, member, or a customer. You’re really looking at their past transactions and how they interacted with the organization. We like to look at lapsed

mo·​men·​tum | \ mō-ˈmen-təm , mə- \ plural momenta\ mō-​ˈmen-​tə , mə-​ \ or momentums Definition of momentum 1: a property (see PROPERTY SENSE 1A) of a moving body that the body has by virtue of its mass (see MASS ENTRY 2 SENSE 1C) and motion and that is equal to the product of the body’s mass and velocity broadly : a property of a moving body that determines the length of time required to bring it to rest when

On Tuesday, you had the chance to meet Sonya Bethea in her interview for “What Businesses Need to Know Right Now.” She shared all about real estate investing and how it’s a fantastic strategy for expanding your income options. Sonya was kind enough to share a few of her favorite resources when it comes to real estate investing – in case you’re thinking of making the leap! · Podcast: BiggerPockets – This podcast is released weekly (Thursdays) and is hosted by Brandon Turner

Why should they be paying attention to real estate investing? First of all, statistics show that this is a good place to invest. For example, on the Forbes billionaire list – and if you haven’t taken a look at that list, please take a look at it. I counted, every 10th billionaire on that list became a billionaire by having real estate. I have 15 years in the real estate industry, and I used to run from it. I still

The weekend is here! Actually, if you’re like me, you probably think about your weekend starting when you shut down your computer on Friday afternoon. You might even think to yourself, “Yes! Work is over, and the fun can begin!” Perhaps, you even do a little happy dance! But I want you to take a minute and think about why we equate the weekends with fun. Now, there’s no doubt that the weekends are fun – they certainly are! But

Didn’t you love Tuesday’s interview with Jan Cavelle? She’s such an advocate for entrepreneurs, and as an entrepreneur herself, she knows exactly what so many of us face as we strive to grow and scale our business. In fact, Jan has poured her heart and soul into helping entrepreneurs scale their business – and with that in mind, she has written a book called “Scale for Success: Expert Insights Into Growing Your Business.” And YES, it’s on my bookshelf! Amazon says: All

Why is entrepreneurship so important in the world right now? It’s a great question. I’ve campaigned for entrepreneurship all my long working life. I’m a great supporter of it at any time, but I think right now, it’s more important than it’s ever been – because I think even the safest job is at risk. We’ve had a lot of jobs at risk through changing times and tech and automation. And now we’ve had the pandemic as well, which is

The measure of productivity is the total output divided by the total input. For example, if your organization produces $100,000 in goods or services with five employees, then the productivity is $20,000 per employee. As usual, you can massage this number depending on the perspective you take to create the equation. And yes, I’ve spent the last few Saturdays bringing back some productivity basics that we all need reminders about in order to make sure our business is moving forward

Mindset is such a crucial part of success – and talked about often. But there’s one person who really took the time to research this area and then put all that she learned into a book that is totally captivating on this subject – and that’s Carol Dweck. And her book is Mindset: The New Psychology of Success. I know that some of you have read this book (and probably re-read it multiple times), but if you haven’t, this is one

What is virtual event management? Virtual meetings are things that we had before, but now they’re more frequent. We need to make sure that they’re productive. A lot of my clients are meeting with their customers, and they need to make sure that they’re utilizing their customers’ time wisely. Sometimes it’s sales; sometimes it’s status updates and things like that for large projects that they’re working on. There are some things outside of that I’ve done, such as expos and