Create Momentum, Reach Your Goals

You have lots of big ideas and a full plate, we are here to help your turn those ideas into reality without burning out or sacrificing your responsibilities.

Why Smart Women Leaders Are Resisting AI (And The Novel Ways You Should Actually Be Using It)

Are you a smart, capable woman who’s been resisting AI? I’m not going to downplay the real dangers here. As women leaders, we’re right to be cautious. The Real Problems We Need to Address Systematic Gender and Racial Bias A 2024 UNESCO study shows that 79% of women work in roles at high risk of AI automation, compared to 58% of men. MIT research found facial recognition error rates as high as 35% for darker-skinned women and less than 1%

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Woman business owner setting boundaries while working on laptop.
Blog
Nettie Owens

Setting Boundaries for Women Business Owners: A Complete Guide to Protecting Your Time, Energy, and Profit

Many years ago, in Fabienne Fredrickson’s Client Attraction Business School, she shared the book “Boundaries” with our coaching cohort of 6-figure+ businesses. As per usual, I highlighted, dogeared, and noted in the margins as I read and ideas clicked or struck other ideas. I remember thinking, “I’m pretty good with boundaries” and patting myself on my back. Except for one area: with my family. In this space, my boundaries were terrible. The authors, Dr. Henry Cloud & Dr. John Townsend,

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Woman maintaining consistency with business systems using daily planner
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Nettie Owens

My System Worked But I Stopped Doing It

(My Client Called Me Out) Every Monday in the Accountability Club, we meet to review the work completed the previous week and to set our tasks for the coming one. We use the tools I’ve created as part of the Momentum Strategic Planning System. During one particular Monday meeting, my client called me out. She was using the Daily Vision Action Planner with great success and wanted to know if I had completed mine for the day. It was a

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Nettie Owens

The Hidden Reality for Women Entrepreneurs: Navigating the Double Burden

How women leaders build companies while managing the mental load that entrepreneurship conversations rarely acknowledge When we talk about the realities of running a business—the long hours, the mental demands, the intensive commitment—we’re often missing half the story. For women entrepreneurs, the entrepreneurial challenge becomes exponentially more complex due to a dual burden that is rarely acknowledged in business literature or funding conversations. The truth is, while everyone talks about “work-life balance” in entrepreneurship, women are operating from a fundamentally

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Female entrepreneur working overtime, highlighting the entrepreneurship reality behind the 4-hour work week myth
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Nettie Owens

The Reality Behind Running a Company: Why the “4-Hour Work Week” Myth Is Damaging Entrepreneurship

Debunking the dangerous mythology that entrepreneurship is a shortcut to working less During a recent coaching session, my client paused mid-sentence as we reviewed her quarterly marketing and sales strategy. “You know what I just realized?” she said with a mix of exhaustion and clarity. “Running this company is a full-time job!” Her revelation shouldn’t surprise anyone familiar with entrepreneurship, yet it clearly caught her off guard. This disconnect between expectation and reality reflects one of the most damaging myths

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Woman achieving better sleep perimenopause women need - resting peacefully in bed
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Nettie Owens

The Power of Sleep and Why It’s So Elusive for Women

The evidence regarding sleep is clear: it’s one of the main drivers of well-being. Yet for perimenopause women seeking better sleep in midlife, quality rest often feels impossibly out of reach. The Undeniable Power of Sleep Matthew Walker, PhD, in his book Why We Sleep, shares a thought experiment that brings the power of sleep into sharp focus. He describes a fictitious advertisement for a revolutionary treatment that makes you live longer, enhances memory and creativity, makes you more attractive,

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Clean, well-organized residential garage with white walls, storage shelves filled with boxes and supplies, a white SUV parked inside, and a red pressure washer on the concrete floor
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Nettie Owens

The Garage Myth: Why the “Self-Made” Tech Billionaire Story Excludes Women and What the Data Really Shows

Introduction: Deconstructing the American Dream There is a myth deeply embedded in American tech culture—the story of the scrappy entrepreneur who starts with nothing but an idea, works out of a garage, and builds a billion-dollar empire through sheer talent and determination. We’ve heard it countless times: Bill Gates dropping out of Harvard, Steve Jobs tinkering in his parents’ garage, Jeff Bezos leaving a stable career to sell books online. These narratives have become modern parables of the American Dream,

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Woman with brown hair hands on face contemplating situation
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Nettie Owens

When the Car Finally Lifts: A Caregiver’s Breakdown and Breakthrough

Sometimes the healing can’t begin until the crisis ends Two years ago, I finally broke down. I was coaching a client recently about caregiving—the physical toll of constant vigilance, the mental exhaustion of never being off duty. As she described the moment she realized she was disappearing into the caregiving role, and then the moment she decided to reclaim herself, I was pulled into my own story. I hadn’t thought of myself as a “caregiver”—just a mom and wife doing

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Blog
Nettie Owens

A Systematic Approach to Career Change: How Ruthie Found Her True Calling

When systematic career change methods meet authentic self-discovery, magic happens faster than you expect. “I was good at content marketing, but I wasn’t passionate about doing it long-term.” That’s how Ruthie Bowles described her successful marketing consultancy when we started working together. She’d nearly hit six figures in her first year – impressive by any measure. But success without fulfillment is just expensive misery. Rather than continuing to struggle with the wrong fit, Ruthie needed a systematic approach to career

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Jolene Forester working with a business accountability coach
Blog
Nettie Owens

How JoRetro 3x Her Business in 3 Months: A Momentum Accountability Club Success Story

When daily accountability meets strategic systems thinking, transformation happens faster than you expect. “I felt like I was just not being productive. Things were just sort of going along week after week and the same things were happening. I wasn’t growing the business, and I felt overwhelmed with some things I was procrastinating on.” That’s how Jolene Forrester, owner of JoRetro vintage shop in Havre de Grace, Maryland, described her business when she joined the Momentum Accountability Club. Three months

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