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Nettie in focused one-on-one conversation, demonstrating the importance of getting specific about your target market through direct, intentional connection.
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Nettie Owens

Your Market Is Not Everyone: Getting Specific as a Woman Leader

By Nettie Owens, CPO-CD · The Sappari Group Originally explored on Wake Up Women Leaders — Episode 28 You introduce yourself at a networking event, and instead of naming exactly who you serve, you list everything you could possibly do for anyone who might be listening. Nobody in the room walks away knowing who to send your way. In Episode 28 of Wake Up Women Leaders, Victoria Whitfield and I dug into why so many women leaders resist getting specific

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