Create Momentum, Reach Your Goals

You have lots of big ideas and a full plate, we are here to help your turn those ideas into reality without burning out or sacrificing your responsibilities.

Why Smart Women Leaders Are Resisting AI (And The Novel Ways You Should Actually Be Using It)

Are you a smart, capable woman who’s been resisting AI? I’m not going to downplay the real dangers here. As women leaders, we’re right to be cautious. The Real Problems We Need to Address Systematic Gender and Racial Bias A 2024 UNESCO study shows that 79% of women work in roles at high risk of AI automation, compared to 58% of men. MIT research found facial recognition error rates as high as 35% for darker-skinned women and less than 1%

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Woman maintaining consistency with business systems using daily planner
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Nettie Owens

My System Worked But I Stopped Doing It

(My Client Called Me Out) Every Monday in the Accountability Club, we meet to review the work completed the previous week and to set our tasks for the coming one. We use the tools I’ve created as part of the Momentum Strategic Planning System. During one particular Monday meeting, my client called me out. She was using the Daily Vision Action Planner with great success and wanted to know if I had completed mine for the day. It was a

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Nettie Owens

The Hidden Reality for Women Entrepreneurs: Navigating the Double Burden

How women leaders build companies while managing the mental load that entrepreneurship conversations rarely acknowledge When we talk about the realities of running a business—the long hours, the mental demands, the intensive commitment—we’re often missing half the story. For women entrepreneurs, the entrepreneurial challenge becomes exponentially more complex due to a dual burden that is rarely acknowledged in business literature or funding conversations. The truth is, while everyone talks about “work-life balance” in entrepreneurship, women are operating from a fundamentally

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Female entrepreneur working overtime, highlighting the entrepreneurship reality behind the 4-hour work week myth
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Nettie Owens

The Reality Behind Running a Company: Why the “4-Hour Work Week” Myth Is Damaging Entrepreneurship

Debunking the dangerous mythology that entrepreneurship is a shortcut to working less During a recent coaching session, my client paused mid-sentence as we reviewed her quarterly marketing and sales strategy. “You know what I just realized?” she said with a mix of exhaustion and clarity. “Running this company is a full-time job!” Her revelation shouldn’t surprise anyone familiar with entrepreneurship, yet it clearly caught her off guard. This disconnect between expectation and reality reflects one of the most damaging myths

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Woman achieving better sleep perimenopause women need - resting peacefully in bed
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Nettie Owens

The Power of Sleep and Why It’s So Elusive for Women

The evidence regarding sleep is clear: it’s one of the main drivers of well-being. Yet for perimenopause women seeking better sleep in midlife, quality rest often feels impossibly out of reach. The Undeniable Power of Sleep Matthew Walker, PhD, in his book Why We Sleep, shares a thought experiment that brings the power of sleep into sharp focus. He describes a fictitious advertisement for a revolutionary treatment that makes you live longer, enhances memory and creativity, makes you more attractive,

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Clean, well-organized residential garage with white walls, storage shelves filled with boxes and supplies, a white SUV parked inside, and a red pressure washer on the concrete floor
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Nettie Owens

The Garage Myth: Why the “Self-Made” Tech Billionaire Story Excludes Women and What the Data Really Shows

Introduction: Deconstructing the American Dream There is a myth deeply embedded in American tech culture—the story of the scrappy entrepreneur who starts with nothing but an idea, works out of a garage, and builds a billion-dollar empire through sheer talent and determination. We’ve heard it countless times: Bill Gates dropping out of Harvard, Steve Jobs tinkering in his parents’ garage, Jeff Bezos leaving a stable career to sell books online. These narratives have become modern parables of the American Dream,

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Woman with brown hair hands on face contemplating situation
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Nettie Owens

When the Car Finally Lifts: A Caregiver’s Breakdown and Breakthrough

Sometimes the healing can’t begin until the crisis ends Two years ago, I finally broke down. I was coaching a client recently about caregiving—the physical toll of constant vigilance, the mental exhaustion of never being off duty. As she described the moment she realized she was disappearing into the caregiving role, and then the moment she decided to reclaim herself, I was pulled into my own story. I hadn’t thought of myself as a “caregiver”—just a mom and wife doing

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Consistent Action: The Unseen Hero in Achieving Your Goals

In my college freshman days, I swapped a Philosophy class for Computer Science 101, waving goodbye to my teenage aspiration of being the President of the United States of America.😆 Fast-forward twenty-five years, a casual chat at a park picnic in my small community near Pittsburgh reignited that old political flame. My pals were nudging me to stand for township supervisor. Now, 18 months in, it’s the morning after Election Day, and the result? A nail-biter – too close to

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Are you still putting out fires?

Have you been moving from one fire to the next in your business? I totally get it.  I have been there myself and it is a stressful, sleep deprived, frustrating place to be.  You may even be thinking, “I’ve been doing this for so long! Why haven’t a figured it out yet?” And while that exclamation of frustration is valid, it’s not helpful.  What IS Helpful? A pause.   I know, you don’t have time to pause.  But the reality is,

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Meet Our CEO Scholarship Recipient!

We have a winner! Thank you to everyone who applied for our scholarship this year. There’s always an incredible selection of incredible CEOs and young leaders to choose from. It makes my job very difficult! This year, however, the choice was easy. I would love to introduce you to our current scholarship recipient for the Momentum Live Young CEO Award, Reesi Wilson! Reesi Wilson is a trailblazing entrepreneur and brand coach who is the founder and CEO of Letters by Reesi.

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