When should a business start implementing marketing automation? Given that we are still dealing with the pandemic, obviously, many things have shifted from face-to-face to being online to be some level of virtual. But as business owners, we still want to give the same high-quality service to our clients and customers. And so, automation helps us to do that. When the world opens back up again, those of us who may work with people face-to-face will still want to be

Well, today is a BIG day…it’s MY BIRTHDAY! Yes, I am one of those crazy people that LOVES my birthday. I know you may be reading that and gag as you dread the reminder that you are one year older. But after a year and a half like we have had, with more adaptation in the months ahead required, I am feeling incredibly grateful to celebrate another birthday. And I’ve got to say; I really enjoy my birthday. Today on

Let me know if this sounds all too familiar… · Endless emails and text messages sent back and forth as you attempt to get projects and tasks completed · Spreadsheets upon spreadsheets to try and keep you and your team organized · Tasks falling through the cracks or never getting off the ground at all · Customers and clients who are a little “salty” because you missed a deadline or forgot to get back to them If you’re sheepishly nodding

How do you focus on people and keep them focused when things are as tumultuous as they are right now? I think internal communication is key. I think you need to keep everyone updated around what you’re personally thinking as an executive team and around what’s going to be happening. Unfortunately, I’m seeing too many companies doing last-minute communications around decisions related to COVID. You know what you’re thinking about doing prior to the decision that you actually make. So,

With all of the preparations being made for the upcoming Momentum Live: The CEO Experience, I can’t help but think about the reasons I love this event so much. And there are SO MANY reasons. But one of them is the supportive nature of this event. You have support from me – of course. You have the support of our co-hosts – Brian Rassi and Sensei Victoria Whitfield. And you have the support of those in attendance. It’s a room filled

Did you catch Andrew Kap’s interview on Tuesday for “What Businesses Need to Know Right Now”? It was all about value and gratitude – and it had me reflecting on the summer. (Yes, I know that we have a couple of weeks until Labor Day rolls around and summer comes to its unofficial end – but reflection can be done at any time!) Of course, I love summer. Fresh vegetables. Relaxed children. Time spent outdoors. An all-around slower pace to things. I’m

What are you finding that businesses need to know right now about what you’ve learned? There are two pieces. The first thing from the book is to understand that entrepreneurs know that there are certain things that they need to do in their business, but they don’t. And my fastest way to explain this, and this is how I put it in the book, is this happens for the same reason people struggle with lifting weights or going to the

Raise your hand if you’ve attended Momentum Live. Raise your hand if you’ve attended numerous Momentum Lives. Raise your hand if you’re thinking you’d like to attend Momentum Live. Yes! Raise those hands! Because whether you’ve been to Momentum Live previously or you’re considering attending your very first Momentum Live this October, you are going to get so much out of this signature event! Momentum Live happens twice per year, and this October 6-8, 2021, CEOs and executives will be gathering together in Havre de

In Tuesday’s email, you had the pleasure of meeting Sherene Rapoport in the interview she did for “What Businesses Need to Know Right Now.” Sherene shared all about how she uses data-driven campaigns to help the non-profits she works with – and how you can use data to drive your own marketing campaigns. It’s so important to be looking at the data you have as you grow your business and make crucial decisions. (And BTW – if you didn’t get a chance

How do I know what data to use for my campaigns? The basic numbers that you want to look at year after year, fiscal year after fiscal year, are how many clients, members, or donors you’ve retained, and on average, how long you end up retaining that person for your organization – whether they’re a donor, member, or a customer. You’re really looking at their past transactions and how they interacted with the organization. We like to look at lapsed