What’s one thing that businesses need to be paying attention to right now? It is advertising. Sometimes social media service businesses might not need to quite venture into advertising when they start out. But when they expand and want to grow, and when you jump into social media, you might think that because it hasn’t been around very long, you can do a lot of organic stuff still. And that is a great way to get started. Learn social

Brian Rassi of Enstigate recently reminded me of a quote he keeps nearby in his office,  “To know and not do, is to not know.” 1 Yes, the first part is to know, and the second is to do – but without the doing, you are right back to the beginning.  If you do not take action on what you know, then you miss an integral step.  So what’s missing? What’s keeping you from the action? Perhaps what is lacking

  What is ESG? Some people might actually relate more to the original concept, which was socially responsible investing or SSRI. These days, it’s referred more often as sustainable and responsible investing. But this is a strategy, a way that we can work investments into achieving a specific, long-term goal, namely by investing in things that are protecting the environment and things that are protecting society. ESG, which has become much more of the coined term these days, stands for

“The article you shared is a bunch of fluff.”   “That article sounds like it was written by AI.”  “This word we are talking about could be part of BS* Bingo.” In a recent CEO Networking Meeting, these were the words I heard.  And I welcomed them.  Truth be told, I couldn’t wait to hear more. In business, and in life, the norm is to want to be around people who confirm your own beliefs. As Francesca Gino, Harvard Business School

  What do health and wellness have to do with running a business? Businesses are run for a profit, and they’re run by individuals. So, we can’t afford not to take care of ourselves. We can’t afford not to be well because there’s a high cost that comes with that. The cost can be fatigue. It can be not performing at optimum and, eventually burnout, and even sickness. As a business owner, there have definitely been times when I’m not

Recently I was interviewed by Kent Gustavson, PhD and Randy Baker for their “Thought Leader” podcast. It was a great 30-minute conversation covering everything from energy and organization to success and overwhelm.  One of the things Kent and Randy remarked on was my calm demeanor that still had an energy to it. They used the word “chill” – and, while I’m not sure that’s exactly the right adjective – I replaced their “chill” with the word “calm” and shared that

  What’s the relevance of Google reviews? A lot of people are thinking that everybody’s saying home. So, let’s talk about COVID, and let’s get to the elephant in the middle of the room and discuss it. And so, people think, “Why do I care about Google reviews? Everybody’s staying home – it doesn’t matter.” But it’s more relevant than ever – because people are staying home. With doctors, healthcare providers, physicians, dentists, and other people with practices, people are

Did you read the title and think, “Yes! Nettie is going to drop some of her Nettie wisdom, and I’m going to get focused and start getting things done”? But here’s the truth. I picked this topic about six weeks ago, and I am sitting down to write these notes a week later than I had hoped to. I put it off. I also missed my deadline, set by me, on finishing my book, recording a video message, and writing

  How does mindset impact someone’s business? It affects all of it. Because what’s in your subconscious really influences about 95% of your life and your experience. And you don’t always know what’s there other than seeing how your life is playing out. So, if you’re not focused on what’s going on at the moment, whenever you’re on autopilot, that’s your subconscious. And stuff that’s in there, people are always surprised, you know, shocked and surprised when they find beliefs

Have you ever thought about what would happen if we could hit a really big “pause” button and stop the frenetic pace across the globe?   Impossible, right? But then it happened. Other than a small fraction of pandemic specialists, I imagine few of us could have ever fathomed the reality of March 2020. While for some in the health industry and those producing PPE, the pace increased, the majority of us were left stunned and asking, “What do we do