What do businesses need to know right now about the protests and the impact it is having on business owners? Dr. Herold is sharing what businesses need to know right now about the protests and the impact it’s having on business owners. As a black, Haitian-American, and owner of a business, he’s the perfect person to engage with in this conversation. “We thought that COVID-19 was going to be the worst of what we had to endure in 2020, and

I was always at the top of my class. Getting good grades in school was expected because my parents knew that I was capable. I remember hearing that other kids received payments for “A’s,” and I brought this idea to my parents, but they weren’t interested. The grade mattered less than doing your best. That was the expectation. Sitting in the Small Business Development Center, across from my first business coach, he asked what my close rate was. I wasn’t

Do you have five minutes? Well, 5 minutes 12 seconds – to be exact! Sure, you could answer a couple of emails or return a few phone calls, or you could get started with something that could transform your business. Because with five minutes, you can get started with the Productive Profits System. That’s right – in that short amount of time, you can watch Video #1: What’s Holding You Back From Your Next 6-Figure Income Stream. And I’ve got to ask: Do

“You’ve got to spend money to make money.” We’ve all heard this phrase. In fact, it’s thought that this phrase comes from the Roman playwright Titus Maccius Plautus, a poet and philosopher who lived from 254 BC to 184 BC. (There’s some trivia for you that will razzle-dazzle your friends!) But is it true? How do you balance cutting expenses with the customer experience? After all, Nathan Willard on “What Businesses Need to Know Right Now” shared that we’re now doing business

As a business owner, what are some of the things you saw as you went to apply for various grants and funding and loan options? The main thing that I found out from people that didn’t have their papers is that they needed their EIN number (tax ID) documented – which was something that the PPP (Paycheck Protection Program) required – and trying to call the IRS and get through wasn’t happening. Also, you had to have a business bank

I hope you had a chance to read Tuesday’s email and the “What Businesses Need to Know Right Now” interview with Nathan Willard. He discussed the experience economy, being aware of the experience you create for your customers and communicating your story. (If you missed it, you can watch the video here!) It got me thinking about some of the ways to improve the customer experience. There are certainly lots of ways to go about it – but one way is to find your

What is the experience economy? I didn’t invent the term “experience economy.” There’s a book called “The Experience Economy,” and the basic idea is that in the past, we had an economy based on commodities. Then we experienced the Industrial Revolution, and we started to focus on products. Now we’ve switched to services. And the experience economy takes it a step further. It’s not commodities. It’s not about the product or the object that you sell. It’s not even about

Yes, you! You are BRILLIANT! I don’t know if anyone has told you that lately, but you are. And it’s nothing to shrink away from or hide behind – especially with your business. Put it out there for the entire world to see. There are times we don’t see it ourselves. Why is that? Lifehack.org had an excellent blog entitled “9 Reasons You Are Brilliant But Do Not Realize,” and I loved the reasons they shared! Why? Because they’re things

Guess what? Guess what? (Yes, I’m a little excited!) I’m here to tell you that…I’ve got a NEW WEBSITE! WOOHOO!! After months of work, it’s time to officially reveal the new NettieOwens.com website! A few of you may have gotten a sneak peek at it (as it’s been live for a few weeks now) – but today’s the official unveiling! And I’m thrilled to share it with you! Why do I love it so much? Well, I love how easy it is

Are there any businesses nowadays that aren’t using video in some way, shape, or form to reach out to their clients and customers or stay connected with their employees? Probably not. Video seems to be the go-to medium. And it has so many applications that it’s truly not surprising. Brighton West is a videographer. He works with professional coaches to create videos they can use to market what they do and spread their message – and it’s all done virtually