What is the biggest mistake businesses are making when it comes to building their audience? I see a lot of common mistakes. Both small brands and solopreneurs and large brands have this one trap that they can fall into more often than any other mistake. I see that they lose track of their audience insights. Now, insight is one of these terms that people just kind of toss around. But when I say insights, I’m talking about something that’s below

We’ve all heard that expression about finding your tribe…you know those people that really seem to “get” you. And that’s what I want to talk about today because Part 5 in my article on “Handling the Highs and Lows of Entrepreneurship” is about “finding a tribe where you can celebrate both the highs and the lows” Because guess what? As human beings, we do not exist in isolation. You need people – you need a tribe – that understands you

Quick question: Have you ever participated in a workshop, class, or challenge and found that it provided just the spark you needed to really reinvigorate you, your business, and what you’re doing? In fact, it may have been so great that you couldn’t help but share it with those around you, maybe even a few random strangers! Well, I recently did – and yes, I’m sharing it! (No…not with strangers, but definitely with YOU!) You probably remember Mark Firth from his

Where do you see the topic of life transitions popping up for people in business? It’s really interesting because if you think about life transitions, you may have a promotion or get new job responsibilities in the professional world. Or, you may have a relationship status change, a family addition, or aging parents that you have to deal with in the family world. In the personal area, there are things like moving and medical, also. And the thing is, it

I don’t know about you, but I’m so happy it’s the weekend! The weekend is that time that we so often use to decompress after a hectic week. And this week was hectic! Question – did you notice the theme in the emails I shared this week? This week has been all about wellness – and I hope they’ve served as a good reminder to you (I know they did for me). There was Dr. Roch Herold on Tuesday discussing worksite

Happy Thursday to you! I hope you’ve been having a great week and had a chance to check out Dr. Roch Herold’s “What Businesses Need to Know Right Now” interview about worksite wellness that I shared on Tuesday. Often, we’re so busy working in and on our business that our health and well-being can sometimes go to the back burner – and that’s not where it needs to be. It definitely deserves a place up front – because if you’re not healthy,

What is ergonomics, and why does it matter? This is actually a really important topic. The influx of patients that I’ve been seeing over the past three months has been primarily due to ergonomic issues. Before, it was people that were out driving, and it was car accidents and slips and falls, or people who were weekend warriors, and they were doing this and getting into situations where they would be in pain. But now, activities have calmed down, or

Who can relate to this scenario? You start your business, and things are really clicking along. You’ve got new clients, and they’re referring you to others, and your business is growing. There’s money coming in. You’ve established some systems and processes to help make things go a little smoother. You’ve even set some big goals for yourself that will get you to that next level. And then a client calls and says they need to go in a different direction.

Happy Thursday! I won’t take up much of your time today – I just have a couple of quick questions! Who’s on LinkedIn? Yeah…just about everyone. But here’s the important question…When was the last time you updated your LinkedIn profile? If you said to yourself, “Hmmmm…I don’t actually remember,” – don’t worry – I’m pretty sure you’re not the only one. But if you want to use LinkedIn to connect with people, develop relationships, and generate leads – you need

What do businesses need to know about finding new clients on LinkedIn? That’s a good question. I think the main thing that a lot of people don’t ask themselves and that they should is: Philosophically, what do we want to stand for? What is our method going to be to find leads on LinkedIn? Because, and this applies to marketing in general, there are many methods out there. And most methods out there work – one way or another. For