Why are a vision and mission statement important for a business? As we have seen with organization direction, it helps make sure that everybody’s on the same page and that they understand the entrepreneur, the CEO – and the goals, desires, and wishes. It helps articulate, engage, and unify stakeholders, both internal and external. And it really represents the basis for making decisions. We’ll make sure that the company is in line with its stated purpose. “When you have that

Did you not just love Casey Moore’s interview on Tuesday about productivity? Her 12 factors about productivity are SPOT ON! And I so appreciated her reminder to practice mindfulness when it comes to boosting your productivity. It got me thinking. Last week, the first of the basics in our productivity series was time management. And yes, everyone needs time management skills. It’s what gives you balance and keeps your life from being skewed and a little chaotic. But closely related to

“Summertime, and the livin’ is easy!” Or is it? When you’re a business owner, it can seem that things never get exactly easy. But maybe they can get easier! And who doesn’t want that? When I designed the Productive Profits System, it was my intention to make not only my life easier but your life easier, too – and that’s why I want to share it with you. The Productive Profits System is a way to leverage your expertise, simplify

Why is it important to take a holistic approach to become more efficient and effective? Another word for holistic is comprehensive. And you can read books on different aspects of it. But when you step back and see how productivity really works, you’ll find that there are 12 sets of skills, knowledge, and ability – 12 factors – that influence how productive someone can be. It’s not a personality traits kind of thing – it’s these skills, knowledge, and ability.

“The only way you can stay on top is to remember to touch bottom and get back to basics.” -Shane Black, Film Producer, Director, & Screenwriter. I don’t know about you, but when things seem to get a little out of whack – whether it be with my business or at home (and by “out of whack,” I mean not heading in the direction I’d like) – I tell myself, “It’s time to get back to basics!” Of course, oftentimes,

I can’t imagine my life without some sort of planner in it. For me, a good planner is practically priceless. But when I started looking for a planner I loved and wanted to use…they just didn’t seem to have all of the things I needed in one neat package. I could get one that would help me keep my tasks organized but wouldn’t really help me take action. And I could find one where I could share my vision for

What is the one thing entrepreneurs need to start doing during these challenging times? Of course, no one can tell anyone what they should be doing. I can only share what I’ve seen working for myself and my clients. And if that speaks to some of the people in the audience, then great, because I don’t pretend to know it all. But I think one thing that the pandemic forces us to do is to go inwards. And so, what

I just wanted to say thank you to everyone who has emailed me in the past couple of weeks. When you take the time to hit “Reply” and share your thoughts on whatever topic I’ve sent your way, it’s so appreciated. Because so many of you have provided such positive feedback on the five things I’ve shared in my emails related to “Handling the Highs and Lows of Entrepreneurship,” – I wanted to share one more! Let’s consider it a

Did you get a chance to read or listen to Mary Czarnecki’s “What Businesses Need to Know Right Now” interview about strategic marketing? So much great information packed into 10 minutes – especially about categorizing your clients into three buckets so that they don’t have a reason to drop you moving forward. If you kept reading until the end of the interview, there was a link to Mary’s LinkedIn and website where you can connect with her, but I did want

What is the biggest mistake businesses are making when it comes to building their audience? I see a lot of common mistakes. Both small brands and solopreneurs and large brands have this one trap that they can fall into more often than any other mistake. I see that they lose track of their audience insights. Now, insight is one of these terms that people just kind of toss around. But when I say insights, I’m talking about something that’s below