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Likes vs. Sales: Why Engagement Doesn’t Pay the Bills
By Nettie Owens, CPO-CD · The Sappari Group Originally explored on Wake Up Women Leaders — Episode 14 You posted something this week. It did well. People liked it, shared it, commented on it, maybe even sent you a message saying how much it resonated. And then you looked at your revenue — and nothing moved. If that is a familiar experience, you are not alone. And you are not failing at social media. You are succeeding at the wrong
