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Victoria Whitfield and Nettie Owens showing authentic personal style demonstrating being yourself as your market differentiator
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Nettie Owens

Don’t Check All the Boxes: How Being Yourself Is Your Market Differentiator

By Nettie Owens, CPO-CD · The Sappari Group Originally explored on Wake Up Women Leaders — Episode 13 There is a version of “being professional” that gets handed to every leader at some point. The right headshot. The right tonee right language for your industry. The carefully managed personal brand that checks every box on the list of what a credible, serious, trustworthy expert is supposed to look like. And for a lot of leaders, following that list produces results

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