What is a brand? And is the term “brand” only used when referring to a business? Businesses need to understand and know about branding, in general, and understand the term “brand” itself. What does that mean? A lot of times, especially startup businesses, they hear the word “brand” and instantly think, “Oh, that’s just my company or my logo, my visual identity.” But it’s the entire experience.  Now, post-pandemic, or when transitioning into a new normal, we need to understand

I first came across the idea of Kaizen when I was working as a professional organizer with chronically disorganized people. I picked up the book One Small Step Can Change Your Life: The Kaizen Way by Robert Mauer (Workman Publishing Company, 2014) and was fascinated by how we can make big changes with little steps that circumvent the normal fear response in our brains.  But this process is not just about a mental exercise. It is an application and affirmation