In Tuesday’s email, you had the pleasure of meeting Sherene Rapoport in the interview she did for “What Businesses Need to Know Right Now.” Sherene shared all about how she uses data-driven campaigns to help the non-profits she works with – and how you can use data to drive your own marketing campaigns. It’s so important to be looking at the data you have as you grow your business and make crucial decisions. (And BTW – if you didn’t get a chance

How do I know what data to use for my campaigns? The basic numbers that you want to look at year after year, fiscal year after fiscal year, are how many clients, members, or donors you’ve retained, and on average, how long you end up retaining that person for your organization – whether they’re a donor, member, or a customer. You’re really looking at their past transactions and how they interacted with the organization. We like to look at lapsed

mo·​men·​tum | \ mō-ˈmen-təm , mə- \ plural momenta\ mō-​ˈmen-​tə , mə-​ \ or momentums Definition of momentum 1: a property (see PROPERTY SENSE 1A) of a moving body that the body has by virtue of its mass (see MASS ENTRY 2 SENSE 1C) and motion and that is equal to the product of the body’s mass and velocity broadly : a property of a moving body that determines the length of time required to bring it to rest when