Did you get a chance to read or listen to Mary Czarnecki’s “What Businesses Need to Know Right Now” interview about strategic marketing? So much great information packed into 10 minutes – especially about categorizing your clients into three buckets so that they don’t have a reason to drop you moving forward. If you kept reading until the end of the interview, there was a link to Mary’s LinkedIn and website where you can connect with her, but I did want

What is the biggest mistake businesses are making when it comes to building their audience? I see a lot of common mistakes. Both small brands and solopreneurs and large brands have this one trap that they can fall into more often than any other mistake. I see that they lose track of their audience insights. Now, insight is one of these terms that people just kind of toss around. But when I say insights, I’m talking about something that’s below

We’ve all heard that expression about finding your tribe…you know those people that really seem to “get” you. And that’s what I want to talk about today because Part 5 in my article on “Handling the Highs and Lows of Entrepreneurship” is about “finding a tribe where you can celebrate both the highs and the lows” Because guess what? As human beings, we do not exist in isolation. You need people – you need a tribe – that understands you

Quick question: Have you ever participated in a workshop, class, or challenge and found that it provided just the spark you needed to really reinvigorate you, your business, and what you’re doing? In fact, it may have been so great that you couldn’t help but share it with those around you, maybe even a few random strangers! Well, I recently did – and yes, I’m sharing it! (No…not with strangers, but definitely with YOU!) You probably remember Mark Firth from his

Where do you see the topic of life transitions popping up for people in business? It’s really interesting because if you think about life transitions, you may have a promotion or get new job responsibilities in the professional world. Or, you may have a relationship status change, a family addition, or aging parents that you have to deal with in the family world. In the personal area, there are things like moving and medical, also. And the thing is, it