I want to do a quick activity with you! Take 10 seconds and think of 10 things that are tied to your identity. And…GO! 1…2…3…4…5…6…7…8…9…10 And…DONE! Now, thinking about that list – how many of the things you thought about are tied to your business? Quite a few? Just a couple? None at all? If it was just a couple – or even none at all – I want to give you a big round of applause! High achievers in

We’ve talked a lot about communication in the last few weeks. Susan Rose shared her thoughts on the power of email marketing in Tuesday’s interview. And last week, Sean Sutherland shared how Kapowza has been sending out newsletters and reminded us that we shouldn’t forget about using snail mail – especially if we are looking to send clients or prospective clients some promotional items. I couldn’t help but think about all of the ways that we can stay in touch with our

Why should any business use email marketing, but specifically entrepreneurs? The first part of that question is that it doesn’t matter what industry you’re in – email can work. Now, the same tactics don’t work the same from industry to industry. You have to adapt whatever you’re doing based on you and your businesses. So, that’s the first thing. The second thing to remember is that it is email, and study after study has shown that it is the most