I hope you had a chance to read Tuesday’s email and the “What Businesses Need to Know Right Now” interview with Nathan Willard. He discussed the experience economy, being aware of the experience you create for your customers and communicating your story. (If you missed it, you can watch the video here!) It got me thinking about some of the ways to improve the customer experience. There are certainly lots of ways to go about it – but one way is to find your

What is the experience economy? I didn’t invent the term “experience economy.” There’s a book called “The Experience Economy,” and the basic idea is that in the past, we had an economy based on commodities. Then we experienced the Industrial Revolution, and we started to focus on products. Now we’ve switched to services. And the experience economy takes it a step further. It’s not commodities. It’s not about the product or the object that you sell. It’s not even about

Yes, you! You are BRILLIANT! I don’t know if anyone has told you that lately, but you are. And it’s nothing to shrink away from or hide behind – especially with your business. Put it out there for the entire world to see. There are times we don’t see it ourselves. Why is that? Lifehack.org had an excellent blog entitled “9 Reasons You Are Brilliant But Do Not Realize,” and I loved the reasons they shared! Why? Because they’re things

Guess what? Guess what? (Yes, I’m a little excited!) I’m here to tell you that…I’ve got a NEW WEBSITE! WOOHOO!! After months of work, it’s time to officially reveal the new NettieOwens.com website! A few of you may have gotten a sneak peek at it (as it’s been live for a few weeks now) – but today’s the official unveiling! And I’m thrilled to share it with you! Why do I love it so much? Well, I love how easy it is